Sales Prospectus Development
Real-Time Events can develop all aspects of its clients sponsorship sales offerings prior to launching their sales campaigns, including:
- Exhibit hall booth sponsorship packages
- A la carte marketing opportunities
- Documentation: All necessary sponsorship application forms, with terms and conditions of participation.
Invitation List Development
For open-invitation trade shows, RTE can research and develop appropriate invitation lists for solicitation. For invitation-only events, we will sell only to your pre-approved group of companies
Timeline
RTE will develop a sales campaign and exhibit logistics activities timeline with key benchmarks noted to assure that no stone remains unturned in the successful execution of your sponsorship program.
Sponsorship Sales Campaign Management Services
Once the sales campaign collateral and invitation lists have been finalized Real-Time Events markets the sponsorship opportunities to qualified invitees as defined by the client by the following means:
- Email Marketing: RTE will solicit all potential exhibitors via email messages on a regularly scheduled basis.
- Direct Solicitation: RTE will call into each invitee’s trade show contact as needed until their participation status is resolved.
- Telemarketing: If appropriate, RTE will employ telemarketers to reach out to the invitees.
- Coordination of Sales Campaign with Internal Resources: RTE recognizes that sales campaigns do not operate in a vacuum and that successful third-party involvement requires an ability to work effectively with internal personnel that are delegated varying responsibilities to help sell sponsorships. RTE understands the business partnerships “big picture” and will work seamlessly with the people who manage them. RTE will coordinate joint solicitation efforts and respect the breadth of global business initiatives that determine business partner participation levels at an event.
Sales Campaign Support Services
Ongoing coordination of effort, communication and accurate reporting is critical to a sales campaign's success. Real-Time Events excels in its ability to drive and track all the moving parts of a sales effort and to create a one-stop shopping resource reflecting real-time results. We achieve this by the following means:
- Reports: Real-Time Events will provide customized reports reflecting your unique informational needs, including sales to date and the status of the sales pipeline. These reports are delivered as on-demand, real-time snapshots of your campaign's critical details.
- Financial: Real-Time Events can issue exhibitor invoices, collect fees due and report on sales transaction activity. Our financial services include credit card and wire transfer payment processing as well as check handling.
- Sponsorship Deliverables: Real-Time Events can aid in the collection of sponsorship deliverables in conjunction with the designated exhibition management contacts (See the “Exhibition Logistics Management Services” tab for more details).
- On-Site Support: Real-Time Events can develop a sponsorship re-sign program and sell sponsorships on-site for your next event. Re-sign programs can be developed and presented to sponsors in the form of a firm commitment (contracts signed if full prospectus has been developed) or a soft commitment (Letters of Intent, pending roll-out of the next prospectus)
- Post-Event Evaluation: Real-Time Events' commitment to the success of your sales campaign does not end when the exhibit hall closes. A post-event report analyzing what went well and areas that could be improved in the sales campaign process will be delivered within 45 days, post-event, with time blocked for a one-on-one meeting to discuss the report results.
